Indeed the question of “how can Backlinks improve SEO” is one that can totally shift the reputation of a website to superb levels when used wisely and correctly.
What are Backlinks, and why are they so important, and possibly the most critical factor for SEO? Backlinks is the connection between your website and other sites, meaning sites that link to your site.
Backlinks quality is a vital ranking factor, especially when such links are referring to known and well established websites.
When Google crawls your website it aims to identify how your pages are connected to each other.
The majority believes that getting Backlinks is hard, but it should not be. We will go through different tactics as to how one can get Backlinks and improve ranking.
Let’s have a look at some ways you can get Backlinks and improve your SEO strategy and ranking.
A. The 404 broken link methodology
This method is a communicative one where you, as the marketer, website owner or business individual, contact the webmaster of another website that has a broken link or links. The Broken Links Finder is a great tool for this purpose. You then inform them that they can replace that broken link with another site or page, including your site.
In order for this method to be applicable and valid in terms of SEO, you should first find sites similar to your niche and then perform the above process of communication. You can use the following search queries to find such sites:
- keywords inurl:links
- your keywords + resources
- your keyword + links
When communicating with the webmaster of the other site or sites, be friendly, do not show greediness, and try to be helpful by explaining the importance of replacing their broken links when other pages referring to other related sites or directly replacing the broken link with your site’s link.
B. Infographic backlinking
This method involves the creation of infographics, in other words visuals such as images that once clicked they are backlinking to your website, therefore generating traffic for you as well as Backlinks.
You can always create your own infographic or seek support from designers.
After creating your infographic, you will need to generate a code that can then be embedded to the places you wish this clickable infographic (image) to appear so that the online audience can click on and backlink to your website. This can be done by this great tool the Embed Code Generator.
In addition, you can submit your infographics to a list of well-reputable directories.
C. Guest blogging
Guest articles is an awesome way to generate traffic reputation and awareness. By publishing your content, mainly articles, on popular websites gives you exposure by leveraging your online relationships and expanding your audience the most.
Therefore, it is important to find websites that are similar to your niche, mainly or reputable that will enable you to write an article on their blog or page.
You can always start though with some directories or sites that may accept guest blogging. There are two methods you can do this:
- Implement certain search queries on Google to find blogs or website that accept guest blogging:
- your keyword + become an author
- your keyword + bloggers wanted
- your keyword + want to write for
- your keyword + guest-posts
- your keyword + guest post by
- your keyword + inurl:guest-post-guidelines
- your keyword + become a contributor
- your keyword + now accepting guest posts
- your keyword + inurl:write-for-us
- your keyword + submit an article
- your keyword + contribute
2. Find where influencers publish articles on a regular basis and aim to do the same for those websites by contacting them to contribute with content too.
Staying updated with your competition is another way of following up with Backlinks. The so called “spying on competitors” is a channel of interpreting and understanding how your competitors’ Backlinks are.
D. Competitors spying
There are three ways one can spy on competitors:
- Looking what your competitors are doing on social media, which posts generate audience interest and where these posts backlink to (which pages, what content is on these pages, etc.)
- Catching up with the latest news of your competitors with the Google Alert tool and by typing the keyword: site:domainname.com.
- Another way is to find your competitors’ Backlinks through specialized software such as the Monitor Backlinks tool.
E. Internal link building
This approach interconnects your pages and posts and acts a navigation way within your website and assists your audience to browse through your site, increasing user experience.
F. Content promotion
A further attempt of how can Backlinks improve SEO is via promoting your content to the outside world, especially when it comes to your best articles.
You can always contact bloggers or sites that do monthly or weekly roundups and offer them your best articles around your and their topic. To find such bloggers or sites you can type on the browser “keyword + roundup”, then click on the “Tools” button and replace the “Any time” option with “Past Week”.
By donating to organizations within your niche that accept donations and in return can backlink to your site is another superb way. You may use the following search queries to find such organizations:
- contributors page + your keyword
- donation + contributors + your keyword
- contributors page + donate + your keyword
H. Getting interviewed as authority
By being interviewed as the authority in your niche you will get a lot of reputation which in return will generate a lot of Backlinks to your site.
I. Contacting bloggers and journalists
Spreading your website around journalists and bloggers in your niche is another way to get Backlinks.
J. Writing testimonials
By writing testimonials on sites, blogs, or tools that you are using, attracts the attention of users who will likely click on your testimonial and redirect back to your website.
In general terms, we have answered your question of how can Backlinks improve SEO. For further assistance on backlinking you can always contact us.