What makes a good CMO

What makes a good CMO

What makes a good CMO is not an easy question to answer as it involves a set of skills and personality characteristics. The majority of people believe that a CMO or Chief Marketing Officer is a person or rather a marketing leader who needs to simply monitor the...
How to determine the Target Market

How to determine the Target Market

How to determine the Target Market is the way to move forward and the actual reason for doing business in the first place. Without knowing your audience, the people you wish to target, you will not be able to create your customers’ profiles. It is important to...
What comes under Digital Marketing

What comes under Digital Marketing

What comes under Digital Marketing? Indeed, a rough question to answer as such concept is huge in terms of elements, theories and practicalities that it could take ages to arrive at the right definition. To make things simpler and smoother though, we will break down...